The heart in the machine: Madison startups combine free enterprise and public service

As an astrobotanist, Richard Barker’s job is to research how plants grow in outer space. He spends his days at the University of Wisconsin-Madison working on NASA-funded research, which includes bioengineering plants and rocketing them to the International Space Station to monitor how they respond to space flight.

But as an entrepreneur, Barker’s job is to give high school and undergraduate students around the world a taste of how cool his day job is.